OUTFRONT Media
Out of Home Interactive Advertising
About
I spent 9 months working in OUTFRONT’s XLab in New York City. Designing, developing and deploying interactive advertisements and products as creative technologist.
Space Invader
In July 2023, we partnered up with Google’s ARCore team and TAITO to celebrate the 45th anniversary of Space Invader. Creating an AR version of Space Invader game on both Android and IOS smartphones, available to play realtime in July as a continuous in-person event. Our team at OUTFRONT created a series of out-of-home contents including Countdowns and Real-time Leaderboards, displayed across 1000+ displays in New York City.
Media Preview Tool
OUTFRONT launched an updated new website in 2023. While the bulk of the work is done by Capgemini, our team was tasked to re-design and develop the “Media Preview Tool” as a core element for our users to upload and preview their contents in both static images and videos. We delivered a React component hosted on OUTFRONT’s old domain, collaborating with the team at Capgemini, we implemented the component as an iframe.
Generative Weather Display
This is a series of experienmental data-visualizations I started as a side project utilizing OUTFRONT’s contract with realtime weather api vendor tomorrow.io. Working with creative coding javascript libraries like p5.js and paper.js, the sketches serves as prototypes to test out playful ways to display weather information and OUTFRONT’s out-of-home displays’ computing capibilities for real-time canvas animations.
ARCore Geospatial Prototype
As part of OUTFRONT’s long term collaboration with Google’s ARCore team, I was tasked to research the framework’s geospatial computational capibilities. I created iterations of ios apps build in UnityAR with ARCore’s api, using a combination of Google map’s volumetric data and geo-tagging to place custom digital models according to real-life spatial layouts.
